Gartner: Enlightenment in real time
This column comes to you from the Gartner Spring Symposium in Denver. I suspect most of you have never been to one of Gartner’s symposia; it was my first time, and as a journalist, I have to attend all kinds of meetings. But I don’t plan to miss another one of these if I can help it.
This symposium is like fertilizer for your brain. You already have the seeds of wisdom in your head; these program sessions help them grow and flower. Every speaker is a consultant whose entire workday is spent immersed in his or her IT specialty. Not only do they know their specialties cold, but they also have obvious enthusiasm for them. They share all that with the attendees, providing context, a vision of the future, and practical, sensible advice. You get meals and refreshments to boot.
The sharing comes not only in the form of seminars, of which there are dozens in more than 30 topic areas on each of the four days the symposium runs, but also in the opportunity to consult one-on-one with Gartner analysts. Considering how much Gartner charges for this privilege at other times of the year, this opportunity alone pays for a large part of the more than $3,000 cost of attending the symposium. (In the spirit of full disclosure, Gartner picked up the tab for my admission to the symposium because I’m a member of the press.)
At the conference’s opening keynote session, Gartner’s main thesis held that having real-time information about the domains for which you’re responsible is the key to managing your business better. To get that information, you need to build an “enterprise nervous system” that connects your people, locations, and devices. Plan to have every collaborative system you implement work in real time.
For instance, suppose you’re a network hardware vendor and you need to build a supply-chain application. Think ahead to when your hardware reaches the customer. Build a function into the installation process so the hardware sends a message back to your database alerting you to the fact that the device is in service–no longer in the warehouse or in transit–and include other information for your post-sales support staff. Think how valuable it would be to have that information in real time, instead of having to wait for it to bubble up through your current channels.
In general terms, you want to build dynamic feeds from your business’s top trend points and business processes. With that information, you can react to stave off problems, whether that means increasing storage capacity or bandwidth, getting inventory to where it needs to go, or pulling back from unprofitable ventures quickly. Properly acted on, real-time information can translate to a better bottom line.
I picked up more worthwhile insights from the other sessions I attended, many of which I’ll share with you over the coming weeks.
I haven’t even touched on ITxpo, which is not a town in Mexico but the mini-trade show that goes along with the symposium. While the booths are smaller than those at, say, NetWorld+Interop (which coincided with Gartner’s gathering this year), overt hype and booth bunnies are both conspicuously absent, and the tchotchkes are of unusually high quality. Instead of hype and flash, real product managers are available to answer attendees’ questions. Plus, because the number of attendees is manageable, you can get face time at even the most popular booths.
Giga Information Group offers a similar comprehensive seminar called GigaWorld, Jupiter Media Metrix has MindShare, Esther Dyson’s EDventure Holdings sponsors PC Forum, while analyst groups such as Meta Group and Yankee Group offer more finely focused gatherings.
I’ve been skeptical of analyst firms in the past, because some of what they do is too obvious to be worth what you pay for it. Gartner’s Symposium is making me re-evaluate my attitude.
